Position: Specialist - User insights and analytics
Designation: User Experience Analyst
Experience: 3+ years of experience
Location: Pune
Salary - 20 lacs
Who are we looking for?
Understanding the user behaviours is a critical driver creating great product
increments. User research means observing users, asking questions, and finding
out what they like and dislike, what motivates them to do certain things and the way
they’d like to do them. Therefore, user research is the first step towards designing a
successful product. It also helpful in keeping product iteration and refinement in
line with user expectations.
The User Experience Analyst will be responsible for helping the engagement and
satisfaction surveys to improve user experience with the product. As a part of this
role, the specialist will be responsible for conducting user research, delivering
usable metrics and analysis to help drive Maxxton Software’s business strategy.
Through use of analytical skills and strategic perspective, the analyst will improve
user satisfaction and create more engagement.
Responsibilities
You will be responsible for analysing, synthesising and presenting databased insights for the product usage by the customers, use cases, usage
patterns to Product managers, Product owners and internal stakeholders
Conducting quantitative and qualitative research to gather insights using
contextual interviews, surveys, feedback forms, heat maps and A/B testing
to understand “What users say” and “What users do”.
Work closely with the UX designers and Product managers to collect
various data points to better instrument the user research process.
Present findings and insights to Product managers, UX designers and
internal stakeholders to help make better decisions through data insights
and to uncover user insights collectively.
Build product health metrics dashboard for the products based on the set
KPIs and metrics.
Regularly monitor and report on user experience metrics across
applications.
Work with developers to identify and schedule enhancements to the data
analytics platform if required.
Building artifacts from user research like personas, user journey mapping
and affinity mapping.
Be an advocate for best practises in data and research analytics across the
organisation.
Help to manage and direct data collection and analysis using data analysis
tools like Google Analytics to align with current business goals.
You’re good at:
Any of the analytics tools like Google Analytics, Mix Panel, Amplitude etc.
Designing, developing and completing analysis for user insights and strategic
deep dives using survey data and analytics tools.
Analyse quantitative as well as qualitative survey data to identify trends and
generate meaningful insights using manual as well as tool-based text analysis.
Visualising and presenting the findings in a meaningful manner.
Processing structured and unstructured data from multiple sources, identify
data anomalies, making intelligent assumptions, interpret findings, identify
trends, and generate insights to answer business questions.
Motivated and self-driven in proposing new analysis and reporting prospects to
make the deliverables more impactful and useful.
Recruiting For : Gratitude India
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