Job in Mumbai City, Chennai for Business Analyst

Job Description

Key Roles and Responsibilities:

• Interpret data, analyze results using statistical techniques and provide ongoing reports
• Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality
• Acquire data from primary or secondary data sources and maintain databases/data systems
• Development of complex segmentation models to deliver highly targeted campaigns based on customer insights.
• Analyzing campaign performance to provide insightful actions for future optimization.
• In-depth understanding of all campaign objectives in order to recommend relevant segmentation. Proficiency in analytical data manipulation on large marketing databases and external data sources
• Designing of queries, compiling of data, and generation of reports in e.g. MS Access and Excel
• Charting and graphing of data for reporting purposes
• Present analysis in easily digestible standard reports
• Supporting leadership team how to interpret data trends as needed
• Development of complex segmentation models to deliver highly targeted campaigns based on customer insights.
• Analyzing campaign performance to provide insightful actions for future optimization.
• In-depth understanding of all campaign objectives in order to recommend relevant segmentation. Proficiency in analytical data manipulation on large marketing databases and external data sources
• Designing of queries, compiling of data, and generation of reports in e.g. MS Access and Excel
• Charting and graphing of data for reporting purposes
• Present analysis in easily digestible standard reports
• Supporting leadership team how to interpret data trends as needed
• Skills: Google Analytics Microsoft Excel SQL Microsoft Power BI Python (Programming Language)
• Plan offers and campaigns based on customer data and loyalty data
• Identify, analyze, and interpret trends or patterns in complex data sets
• Filter and clean data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems
• Work with management to prioritize business and information needs
• Locate and define new process improvement opportunities

Requirements:

• Proven working experience as a Data Analyst
• 2+ years of experience analyzing quantitative data preferably on large data (TB+) in retail, banking or telecom industries
• Retail domain expertise is most preferred
• Strong knowledge and experience of standard analytical/reporting/programming languages (such as SAS/SPSS/Cognos/Business Objects/SQL, etc.) employed in a complex environment
• Strong knowledge of customer segmentation models and targeting is a must
• Experience in CRM is a must
• Experience in data mart design and management is a must
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Be Proficient with Microsoft Office products e.g. Excel, Word and PowerPoint
• Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS etc) is a plus
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Adept at queries, report writing and presenting findings
• Bachelor's / Master's degree in Information Science, Computer Science, Mathematics, Statistics or a solid quantitative discipline in science, business. Advanced degree or statistics major or heavy coursework in statistics preferred

Contact Informations

Recruiting For : WovV Technologies
Contact Email : careers@WovVTech.com