Carry out market research, competitor analysis, and track market evolution. Provide inputs for marketing strategy based on up-to-date market intelligence.
Design and execute campaigns to build product awareness across all geographies.
Drive demand for Vtiger CRM among the target customer segments.
Own and manage the marketing campaign calendar.
Create, maintain and provide recommendations based on analytics dashboards and customer journey maps.
Work closely with the Sales team to ensure correct messaging for Vtiger offerings in sales pitches and communications.
Work on detailed plans with Vtiger Partners to enhance product positioning and messaging across various geographic locations.
Work closely with marketing content specialists to create sales enablement and pipeline nurturing content.
Work closely with the product team to glean positioning insights based on product usage and pipeline metrics.
Required qualifications:
At least 5 years of experience as a product marketer in a B2B Technology company - preferably SaaS technology firms.
Have proven experience in designing and managing marketing campaigns independently.
Experience working with a diverse set of stakeholders and being part of a team. (We are not looking for people with only freelance or consulting experience).
Good understanding of buying processes and decision-making in B2B technology purchasing.
Excellent oral and communication skills.
Attention to detail.
Recruiting For : Vtiger Systems (India) Private Limited
Contact Mobile : +91 8023501152
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