Job in Chennai for Marketing Manager

Job Title: Marketing Manager
Location: Madurai-Thirumangalam

About Professor Academy
Professor Academy is a leading edu-tech institution that prepares students for various government exams including UGC NET/SET, CSIR NET, TRB, and TNPSC exams. We are committed to providing high-quality education and support to help students achieve their career goals.

Position Overview 
We are seeking an experienced and dynamic Marketing Manager to join our team. The ideal candidate will possess a deep understanding of marketing strategies, excel in improving social media presence, and effectively reach and engage students. The Marketing Manager will be responsible for promoting our brand, enhancing our marketing efforts, and leading the marketing team to achieve our strategic goals.

Key Responsibilities

Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to promote Professor Academy’s courses and services, ensuring alignment with business goals.

Social Media Management: Enhance and manage social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase engagement, followers, and brand visibility. Develop content strategies and analyze performance metrics.

Brand Promotion: Design and implement campaigns to build brand awareness and attract prospective students. Monitor market trends and competitor activities to refine promotional strategies.

Student Outreach: Develop and execute initiatives to reach and engage students through various channels, including online advertising, email marketing, webinars, and educational fairs.

Leadership and Team Management: Lead and mentor the marketing team, fostering a collaborative and results-driven environment. Set clear objectives and provide guidance to ensure effective execution of marketing activities.

Organizational Understanding: Gain deep insights into the organization’s offerings, goals, and target audience to tailor marketing strategies effectively. Collaborate with other departments to ensure cohesive messaging and branding.

Performance Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns and strategies. Use data-driven insights to make informed decisions and optimize marketing efforts.

Budget Management: Develop and manage the marketing budget, ensuring efficient resource allocation and cost-effective implementation of marketing strategies.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹60,000.00 per month

Digital marketing: 2 years (Required)

Work Location: In person