Job in Coimbatore for Marketing Manager

Job Description

TREND ANALYSIS AND FORECASTING:

• Drive the identification and forecasting of key consumer trends based on data (historical sales, inventory, market researchetc,)aswellasobservation,interactionswithchannelpartnersandvisitstorelevantmarketsandconsumer feedback.
• Identify market opportunities relevant to the proposed product categories / brand based on trends.
• Forecast the sales by category/region/ article wise with accuracy basis interaction and feedback fromsales

PRODUCT LINE PLANNING & PORTFOLIO MANAGEMENT:

• Drive the management of the product portfolio in the categories/sub-categories of the brand based on consumer need, product lifecycle changes and identified marketopportunities.
• Develop and coordinate with Cross-functional stakeholders - Sales and Design-New Product Development on the Line planning and range development consistent with the product strategy that through a balance of choice, value, quality, fashion ability and desirability, continuously caters to the consumer needs and also offer the best value proposition.
• DevelopadetailedProductDevelopmentbriefforeveryseasonforeverysub-categoryofthebrandthatdetailstarget consumer segments, captures key consumer trends and offers the best product offering in terms of market- competitiveness and consumer needfulfilment.

PRODUCT DEVELOPMENT:

• Build and Manage the process of product development that accurately and systematically translates product briefs anddesiredproductattributestospecificdesignrequirementsandproductpropositionsthatdelivertheKPI'Sforthe Brandasdefinedbytheoverarchinglong-termbrandstrategy,mid-termannualplansandshort-termseasonalplans.
• Constantly update the Core line to ensure competitive edge in market and best value proposition and trendiness in product offerings to theconsumer.
• Monitor and approve the process of Prototype and final Sample development acrosscategories.
• Provide clarity to issues on style /fit/patterns andconstruction.

• Develop and Manage the process of delivering / sourcing / inhouse-manufacturing of product packages that consistently documents and communicates clearly defined manufacturingrequirements.
• Approve Pre-Production Samples for each productstyle.
• Lead and manage an effective and efficient Product development process in line with GTMstrategy.
• Continuously monitor and improve (fasten) Ideation to Go to market leadtime.

PRODUCT PRICING & PROFITABILITY:

• Drive continuous analysis of competitor pricing with respect to value proposition offered to end consumers as well as channelpartners.
• Identify the right and viable price points for each product that ensures market competitiveness as well as offers the best value proposition to theconsumer.
• Analyze products according to Product specifications in terms of material, process and overhead costs with the purpose of maximizing margins through competitivecosting.
• Drive Category wise Profitability and adequate controls on discounts and seek opportunity to maximizeprofitability.

COMMUNICATION:

• Coordinate with the brand marketing team to effectively communicate the value proposition and product messages to end consumers as well as channelpartners.
• Drive product inputs for ATL, BTL promotional campaigns, seasonal cataloguing and omni-channellisting.
• Enhance product concepts through improvement of support media such as product tags /packaging along with Marketing Team.

TEAM BUILDING/ SUPERVISORY:

• Train and build from scratch a strong team- creative, innovative, commercially driven with consumer focus team of Category Managers &designers
• Identifyandimplementdevelopmentplansandcontinuouslymentorandmonitorindividualperformanceandgrowth.
• Encourage the exploration of new ideas while inculcating a strong discipline of time management and systematic and methodical execution of the product developmentprocess.

Qualifications Full-time master's in business administration (Specialization in Marketing and Sales and/or Strategy) from a reputed Institute and Full-time bachelor's in engineering (Chemical/Mechanical) from a reputed Institute / FDDI
Work Experience Minimum of 4 years (preferably MNCs) / 10 years of work experience in a product / category management role in a FMCG/Fashion/Footwear organization of nationalrepute

Contact Informations

Recruiting For : CIEL HR Services
Contact Email : info@cielhr.com